Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Marc Notes: Includes bibliographical references and index.; Joseph Romm, one of Rolling Stone magazine's top 100 Agents of Change, has focused his talents on helping us all to increase our Language Intelligence and to better understand the art of persuasion. Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging--even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney. Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used--and misused--by candidates on the stump. With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensable roadmap, for today's political and pop culture landscape. Publisher Marketing: Joseph Romm, one of Rolling Stone magazine's top "100 Agents of Change," has focused his talents on helping us all to increase our Language Intelligence and to better understand the art of persuasion. Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging - even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney. Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump. With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensible roadmap for today's political and pop culture landscape. "For anyone who seeks to understand why Lady Gaga's music has become a global phenomena or how to avoid 'Etch-a-Sketch' moments, this book is for you," said Romm. Contributor Bio:  Romm, Joseph J Romm is executive director of the Center for Energy and Climate Solutions, a nonprofit consulting firm. He served as Assistant Secretary of the U. S. Department of Energy, where he directed the Office of Energy Efficiency and Renewable Energy.