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The Customer Trap: How to Avoid the Biggest Mistake in Business Andrew R. Thomas 2nd edition
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The Customer Trap: How to Avoid the Biggest Mistake in Business
Andrew R. Thomas
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
164 pages, 6 black & white illustrations, biography
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 28. mars 2015 |
| ISBN13 | 9781484203866 |
| Utgivere | Springer-Verlag Berlin and Heidelberg Gm |
| Antall sider | 164 |
| Mål | 229 × 154 × 18 mm · 294 g |
| Språk | Engelsk |