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Exploring the Dynamics of Consumerism in Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 10. januar 2019 |
| ISBN13 | 9781522586432 |
| Utgivere | IGI Global |
| Mål | 1,06 kg |
| Språk | Engelsk |
| Redaktør | Gbadamosi, Ayantunji |