This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

240 pages, 10 Tables, unspecified; 53 Illustrations, black and white

Media	Bøker Innbunden bok (Bok med hard rygg og stivt omslag)
Utgitt	22. juni 2021
ISBN13	9781538145517
Utgivere	Bloomsbury Publishing Plc
Antall sider	248
Mål	186 × 268 × 21 mm · 685 g
Språk	Engelsk

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