Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs - Jerry W. Gilley - Bøker - John Wiley & Sons Inc - 9781555424022 - 16. april 1992
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

Jerry W. Gilley

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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

242 pages

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 16. april 1992
ISBN13 9781555424022
Utgivere John Wiley & Sons Inc
Antall sider 264
Mål 130 × 280 × 30 mm   ·   548 g
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