Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing - Bernd Schmitt - Bøker - now publishers Inc - 9781601984524 - 30. juni 2011
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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing

Bernd Schmitt

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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

74 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 30. juni 2011
ISBN13 9781601984524
Utgivere now publishers Inc
Antall sider 74
Mål 158 × 233 × 5 mm   ·   117 g
Språk Engelsk  
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