Store Design and Visual Merchandising: Creating Store Space That Encourages Buying - Claus Ebster - Bøker - Business Expert Press - 9781606490945 - 21. juli 2011
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Claus Ebster

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher. This book offers the interested reader a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.


201 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 21. juli 2011
ISBN13 9781606490945
Utgivere Business Expert Press
Antall sider 201
Mål 152 × 227 × 12 mm   ·   299 g
Språk Engelsk