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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.
154 pages, black & white illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. mars 2014 |
| ISBN13 | 9781606498965 |
| Utgivere | Business Expert Press |
| Antall sider | 154 |
| Mål | 60 × 91 × 4 mm · 6 g (Estimert vekt) |
| Språk | Engelsk |
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