The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader - Bøker - Wharton Digital Press - 9781613630907 - 30. oktober 2018
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.


136 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 30. oktober 2018
ISBN13 9781613630907
Utgivere Wharton Digital Press
Antall sider 277
Mål 215 × 139 × 15 mm   ·   184 g
Språk Engelsk  

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