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The Connected Consumer
Dinesh Kumar
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The Connected Consumer
Dinesh Kumar
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.
161 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 30. september 2015 |
| ISBN13 | 9781631571107 |
| Utgivere | Business Expert Press |
| Antall sider | 161 |
| Mål | 152 × 228 × 9 mm · 240 g |
| Språk | Engelsk |
