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MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew
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MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
207 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 30. mai 2016 |
| ISBN13 | 9781631575211 |
| Utgivere | Business Expert Press |
| Antall sider | 207 |
| Mål | 230 × 155 × 14 mm · 338 g |
| Språk | Engelsk |
| Redaktør | Chen, Zifei Fay |
Se alt med Don Bartholomew ( f.eks. Pocketbok )