Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-in - Michael W Lowenstein - Bøker - Business Expert Press - 9781631576645 - 30. mars 2017
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Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-in

Michael W Lowenstein

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Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-in

A number of studies have revealed a correlation between employee attitudes about their companies and the degree of value customers attribute to the company. This phenomenon is called employee ambassadorship. This book investigates this phenomenon and demonstrates how it can be used to add value to the customer experience.


219 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 30. mars 2017
ISBN13 9781631576645
Utgivere Business Expert Press
Antall sider 219
Mål 152 × 228 × 12 mm   ·   318 g
Språk Engelsk