John Smith

Fin Tails John Smith

In Fin Tales, John tells the story of how he and his team sprouted new life and purpose into the storied brand--once the quintessential expression of accomplishment and success in America. The book is a kind of "how to" guide for any CEO or CMO tasked with a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle...where thoughtful navigation of internal decision-making is critical.