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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 29. desember 2023 |
| Opprinelig utgitt | 2024 |
| ISBN13 | 9781668491461 |
| Utgivere | IGI Global |
| Antall sider | 308 |
| Mål | 150 × 220 × 20 mm · 1,10 kg |
| Språk | Engelsk |
| Redaktør | Alves, Carlos |
| Redaktør | Madeira, Paulo |
| Redaktør | Remondes, Jorge |
