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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 1. november 2018 |
| ISBN13 | 9781788921855 |
| Utgivere | Multilingual Matters |
| Antall sider | 192 |
| Mål | 155 × 230 × 11 mm · 304 g |
| Språk | Engelsk |
| Redaktør | Breidbach, Stephan |
| Redaktør | Kuster, Lutz |
| Redaktør | Schmenk, Barbara |
