Events as a Strategic Marketing Tool - Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) - Bøker - CABI Publishing - 9781789242300 - 19. mars 2020
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Events as a Strategic Marketing Tool 2. utgave

Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)

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Events as a Strategic Marketing Tool 2. utgave

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

256 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 19. mars 2020
ISBN13 9781789242300
Utgivere CABI Publishing
Antall sider 256
Mål 190 × 247 × 12 mm   ·   622 g

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