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Rating the Audience: The Business of Media
Balnaves, Prof. Mark (University of Newcastle, Australia)
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Rating the Audience: The Business of Media
Balnaves, Prof. Mark (University of Newcastle, Australia)
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
296 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. januar 2012 |
| Opprinelig utgitt | 2011 |
| ISBN13 | 9781849663410 |
| Utgivere | Bloomsbury Publishing PLC |
| Antall sider | 296 |
| Mål | 235 × 157 × 21 mm · 439 g |
| Språk | Engelsk |