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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A. (Newcastle Business School, UK)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A. (Newcastle Business School, UK)
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.
256 pages, illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 1998 |
| ISBN13 | 9781900961585 |
| Utgivere | John Wiley and Sons Ltd |
| Antall sider | 272 |
| Mål | 153 × 229 × 15 mm · 416 g |
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