Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

Rajagopal

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NOK 339

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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.

184 pages