Deepa Patel

Beyond CRM Basics Deepa Patel

Deepa Patel, Salesforce MVP and founder of the Salesforce Certification Study Group, offers CRM admins a practical guide to expand their skills and boost their chances for long-term success. Her book bridges the gap between knowing technology and applying it to a company's business processes. As technology has evolved, so has the need for CRM admins who understand how to apply business analysis methodology to their day-to-day work. This is the number one skill requested by prospective employers today. In BEYOND CRM BASICS, Ms. Patel explains the complementary roles of CRM admin and business analyst. She guides CRM admins to an understanding of the enhanced skill set needed to do their current jobs effectively and increase their value in the marketplace. The author shares a series of inspiring success stories offered by members of the CRM community - people from different walks of life who created rewarding careers for themselves by thinking outside of the box. The book concludes with additional resources to help CRM admins take their own careers to the next level.