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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 2022 edition
Wilson Ozuem
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 2022 edition
Wilson Ozuem
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.
248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 22. mars 2022 |
| ISBN13 | 9783030944438 |
| Utgivere | Springer Nature Switzerland AG |
| Antall sider | 248 |
| Mål | 478 g |
| Språk | Tysk |
