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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Second Edition 2025 edition
Wilson Ozuem
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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Second Edition 2025 edition
Wilson Ozuem
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 30. mai 2025 |
| ISBN13 | 9783031846120 |
| Utgivere | Springer International Publishing AG |
| Antall sider | 311 |
| Mål | 546 g |
| Språk | Tysk |
