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Advances in National Brand and Private Francisco J Martinez-Lopez 1st ed. 2017 edition
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Advances in National Brand and Private
Francisco J Martinez-Lopez
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
210 pages, 9 black & white illustrations, 6 colour illustrations, biography
| Media | Bøker Bok |
| Utgitt | 23. juni 2017 |
| ISBN13 | 9783319597003 |
| Utgivere | Springer International Publishing AG |
| Antall sider | 210 |
| Mål | 150 × 220 × 20 mm · 347 g |
| Språk | Tysk |
| Redaktør | Ailawadi, Kusum L. |
| Redaktør | Gazquez-Abad, Juan Carlos |
| Redaktør | Martinez-Lopez, Francisco J. |
| Redaktør | Yague-Guillen, Maria Jesus |
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