Marketing Research: Concepts and Applications

Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure of marketing variables like market size, demand status, promotional requirements, price determinants, product needs etc. and lays a logical foundation to formulation of marketing strategies. This book is meant to cater to the need of students as well as professionals who are into marketing or research. The book very briefly and systematically elaborates the concepts and process of scientific and marketing research in an easy to understand manner.