Quality Circles in Educational Institutions of Higher Learning

In the era of cut throat competition where ?perform or perish? is the rule, the term ?Quality? has come to occupy pivotal position in organizations of various colours and sizes. The degree of importance of this term increases manifold in the dynamic organizations that face the challenges of development and rapid changes. In fact, quality has become the buzz word. The customer has started getting due significance and qualities attaining new dimensions and values. It is an accepted fact today that no organization can prosper and grow unless it pays continuous attention to quality of its people, products and services. It is the quality and excellence that matters. These are deciding factors in any organization. Quality is what makes the difference between things being excellent or run of the mill.