Bank of India: Products and Customer Satisfaction: the Rise of a Traditional Banking System to a New Modern Looking Bank with Improved Services and Customer Services

The book gives an overview of the banking system in India. There are end number of new products and services being introduced to lure people and develop a habit to save and use the banking services optimally. There has been a great advancement in the kind of services customers receive as compared to the traditional banking systems. The increasing usage of internet to complete the transactions forces an institution to ponder more upon providing web services to the people. More and more foreign banks are coming to India seeing the opportunities. There is increased competition even in the domestic markets. Since it is not possible to compete over the rate of interests,banks make it a point to provide improved products and high level of customer satisfaction to make people maintain a relation with the Bank.