Impact of Direct Marketing on Customer Satisfaction: Online Banking and Customer Satisfaction: Empirical Findings on Banking Sector of Pakistan.

So for as the impact of online banking on customer satisfaction is concerned only a little search is done in developing countries especially in Pakistan. So to get better understanding of these related issues in Pakistan, this research is conducted to explore how the direct marketing effect the customer satisfaction. The adoption rate of online banking in Pakistan is checked in this study. And either the customer satisfaction is increased or not with the use of online banking. From the customer?s point of view, this study has much importance. They will know about direct marketing in a better way and will able to use online banking easily. For the companies, this study will helpful in CRM (customer relationship management).