Events and Festivals as strategies for a Region and City - Jung Feng Shih - Bøker - Éditions universitaires européennes - 9786138482826 - 6. mai 2019
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Events and Festivals as strategies for a Region and City

Jung Feng Shih

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NOK 399

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The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 6. mai 2019
ISBN13 9786138482826
Utgivere Éditions universitaires européennes
Antall sider 52
Mål 152 × 229 × 3 mm   ·   96 g
Språk Engelsk  

Se alt med Jung Feng Shih ( f.eks. Pocketbok )