Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals - Xuejing Ma - Bøker - Springer Verlag, Singapore - 9789819967360 - 29. september 2023
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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals 2023 edition

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This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.


196 pages, 21 Illustrations, color; 4 Illustrations, black and white; XI, 196 p. 25 illus., 21 illus

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 29. september 2023
ISBN13 9789819967360
Utgivere Springer Verlag, Singapore
Antall sider 196
Mål 150 × 220 × 20 mm   ·   471 g