Branding Untangled

Do you feel lost when it comes to marketing your startup or small business, not knowing where to begin or what to do? Do you want to build a strong brand but have no idea how to do it?Branding Untangled is the fourth book a series written to untangle the subject of marketing for entrerpreneurs and small-and medium-sized business. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing strategy and program . Basing the books on practical experience, yet firmly grounded in academic research, Thoranna explains things in a practical, jargon-free way that enables you to put the principles to use in your business straight away and achieve results.