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![Cover for Beat Meier · Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata - Innovatives Markenmanagement (Pocketbok) [2020 edition] (2019)](https://imusic.b-cdn.net/images/item/original/130/9783658280130.jpg?beat-meier-2019-brand-choice-and-loyalty-evidence-from-swiss-car-registration-microdata-innovatives-markenmanagement-pocketbok&class=scaled&v=1604865863)