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![Cover for Dr Rachel Lawes · Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits (Pocketbok) [2 Revised edition] (2023)](https://imusic.b-cdn.net/images/item/original/644/9781398607644.jpg?dr-rachel-lawes-2023-using-semiotics-in-marketing-how-to-achieve-consumer-insight-for-brand-growth-and-profits-pocketbok&class=scaled&v=1667305248)