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![Cover for Katrin Susanne Muhlfeld · Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing (Pocketbok) [Softcover reprint of the original 1st ed. 2004 edition] (2004)](https://imusic.b-cdn.net/images/item/original/894/9783824479894.jpg?katrin-susanne-muhlfeld-2004-strategic-shifts-between-business-types-a-transaction-cost-theory-based-approach-supported-by-dyad-simulation-business-to-business-marketing-pocketbok&class=scaled&v=1400439568)