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![Cover for Markus Meierer · International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries - Handel und Internationales Marketing / Retailing and International Marketing (Pocketbok) [2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/605/9783834924605.jpg?markus-meierer-2010-international-corporate-brand-management-evaluating-standardized-corporate-branding-across-countries-handel-und-internationales-marketing-retailing-and-international-marketing-pocketbok&class=scaled&v=1408606724)