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![Cover for Severin Dennhardt · User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media (Pocketbok) [2014 edition] (2013)](https://imusic.b-cdn.net/images/item/original/492/9783658023492.jpg?severin-dennhardt-2013-user-generated-content-and-its-impact-on-branding-how-users-and-communities-create-and-manage-brands-in-social-media-pocketbok&class=scaled&v=1647925460)