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![Cover for Tara Ebert · Trust as the Key to Loyalty in Business-to-Consumer Exchanges: Trust Building Measures in the Banking Industry (Pocketbok) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/228/9783834916228.jpg?tara-ebert-2009-trust-as-the-key-to-loyalty-in-business-to-consumer-exchanges-trust-building-measures-in-the-banking-industry-pocketbok&class=scaled&v=1408605925)