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![Cover for Wolfgang Weitzl · Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale (Pocketbok) [1st ed. 2017 edition] (2016)](https://imusic.b-cdn.net/images/item/original/880/9783658158880.jpg?wolfgang-weitzl-2016-measuring-electronic-word-of-mouth-effectiveness-developing-and-applying-the-ewom-trust-scale-pocketbok&class=scaled&v=1560340258)