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Corporate Communication
Paul A Argenti
Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.
288 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. april 2006 |
| ISBN13 | 9780071254113 |
| Utgivere | McGraw-Hill Education - Europe |
| Antall sider | 288 |
| Mål | 191 × 231 × 12 mm · 413 g |
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