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Corporate Communication
Paul A Argenti
Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
288 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. mars 2009 |
| ISBN13 | 9780071276153 |
| Utgivere | McGraw-Hill Education - Europe |
| Antall sider | 288 |
| Mål | 187 × 233 × 12 mm · 512 g |
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