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Global Marketing Ilan Alon
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Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. mars 2012 |
| ISBN13 | 9780071314459 |
| Utgivere | McGraw-Hill Education - Europe |
| Mål | 150 × 220 × 10 mm · 250 g (Estimert vekt) |
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