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Positioning: The Battle for Your Mind 2nd edition
Al Ries
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Positioning: The Battle for Your Mind 2nd edition
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. januar 2001 |
| ISBN13 | 9780071373586 |
| Utgivere | McGraw-Hill Education - Europe |
| Antall sider | 224 |
| Mål | 134 × 203 × 13 mm · 246 g |
| Språk | Engelsk |
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