Fortell venner om denne varen:
Market-based Management (6th Edition) Roger Best 6. utgave
Har du en profil? Logg inn
Få varsel om nye utgivelser fra Roger Best
Legg til iMusic ønskeliste
eller
Market-based Management (6th Edition)
Roger Best
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 9. januar 2012 |
| ISBN13 | 9780130387752 |
| Utgivere | Prentice Hall |
| Antall sider | 576 |
| Mål | 175 × 229 × 18 mm · 739 g |
| Språk | Engelsk |
