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Ethical Marketing Patrick Murphy 1. utgave
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Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 25. august 2004 |
| Opprinelig utgitt | 2005 |
| ISBN13 | 9780131848146 |
| Utgivere | Pearson Education (US) |
| Antall sider | 288 |
| Mål | 229 × 155 × 16 mm · 367 g |
| Språk | Engelsk |
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