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Basic Marketing Research with Excel Alvin Burns 3. utgave
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Basic Marketing Research with Excel
Alvin Burns
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
416 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 5. april 2011 |
| ISBN13 | 9780135078228 |
| Utgivere | Pearson Education (US) |
| Antall sider | 416 |
| Mål | 195 × 241 × 14 mm · 816 g |
| Språk | Engelsk |
