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E-Marketing: Theory and Application Stephen Dann
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E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 15. februar 2011 |
| ISBN13 | 9780230203969 |
| Utgivere | Macmillan Education UK |
| Antall sider | 420 |
| Mål | 189 × 246 × 22 mm · 1,12 kg |
| Språk | Engelsk |
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