Scenario Planning - Revised and Updated: The Link Between Future and Strategy - Mats Lindgren - Bøker - Palgrave Macmillan - 9780230579194 - 31. mars 2009
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Scenario Planning - Revised and Updated: The Link Between Future and Strategy Revised and updated edition

Mats Lindgren

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy Revised and updated edition

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.


216 pages, 4 figures

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 31. mars 2009
ISBN13 9780230579194
Utgivere Palgrave Macmillan
Antall sider 204
Mål 164 × 236 × 23 mm   ·   478 g