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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 12. mai 1997 |
| ISBN13 | 9780333679081 |
| Utgivere | Palgrave Macmillan |
| Antall sider | 288 |
| Mål | 144 × 234 × 16 mm · 436 g |
| Språk | Engelsk |
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