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New Developments and Approaches in Consumer Behaviour Research
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New Developments and Approaches in Consumer Behaviour Research
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
360 pages, Illustrations
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 3. september 1998 |
| ISBN13 | 9780333739075 |
| Utgivere | Palgrave Macmillan |
| Antall sider | 345 |
| Mål | 170 × 244 × 25 mm · 766 g |
| Redaktør | Balderjahn, Ingo |
| Redaktør | Mennicken, Claudia |
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