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Data Construction and Data Analysis for Survey Research Raymond Kent
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Data Construction and Data Analysis for Survey Research
Raymond Kent
This text aims to provide an accessible and easy to follow guide to survey data analysis for marketing and social science students. It avoids the more usual statistics-driven approach, instead, a hand-holding approach embarking on research projects and with strong pedagogical design.
268 pages, illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 15. august 2001 |
| ISBN13 | 9780333763063 |
| Utgivere | Macmillan Education UK |
| Antall sider | 248 |
| Mål | 189 × 246 × 15 mm · 507 g |
| Språk | Engelsk |
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