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Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 17. april 2003 |
| ISBN13 | 9780333994375 |
| Utgivere | Palgrave Macmillan |
| Antall sider | 584 |
| Mål | 156 × 230 × 33 mm · 856 g |
| Språk | Engelsk |
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